Fender Names Bob Roback President, Opens New LA Office

California Rocker Bob Roback
New Fender president Bob Roback will open LA Office
California Rocker Bob Roback
New Fender president Bob Roback will open LA Office

LOS ANGELES — Bob Roback has been named President of Fender Musical Instruments Corp. and will open a new Los Angeles-based office for the company.

Mainly known as co-founder of Dashbox and former Head of Music for Yahoo!, Roback has been an entrepreneur and executive in the music business since 1991.

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