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California Rocker Bob Roback

Fender Names Bob Roback President, Opens New LA Office

California Rocker Bob Roback

New Fender president Bob Roback will open LA Office

LOS ANGELES — Bob Roback has been named President of Fender Musical Instruments Corp. and will open a new Los Angeles-based office for the company.

Mainly known as co-founder of Dashbox and former Head of Music for Yahoo!, Roback has been an entrepreneur and executive in the music business since 1991.

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